Field notes from
the studio.
Lessons we've taken from shipping software, advising founders, and sitting through more pitch rooms than we'd care to count. We publish when there is something worth saying — not on a schedule.
What we look for in a venture before we sign the contract.
After three years and sixty-plus engagements, we have a short list of signals that decide whether we take a project. None of them have to do with budget. Here is the actual filter we use.
Shipping a 3D game when you don't have a full art team.
A pragmatic stack we ended up trusting on three back-to-back projects — Blender for blockouts, free assets where they earn their place, and one rule about scope creep that saved us twice.
PIPEDA in practice: the checklist we run before every Canadian SaaS deploy.
Most founders treat privacy as a legal afterthought. After getting burned once (not by us — by a client's earlier vendor), we built a 14-item checklist. Here it is.
Why our pitch decks have no hockey-stick charts.
Sixty-plus decks for Start-Up Visa and Innovator Visa applicants. Not one of them has a chart that goes up and to the right. Here is what we put in instead — and why investors prefer it.
More notes arrive when they earn the airtime. We would rather publish nothing for a quarter than publish filler.
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